WHO WE ARE

Bad hair day’ doesn’t even begin to cover it. What happened to Sharon Rabi was …
a hair crime.

So, what’s an engineer to do but combine her technical expertise with her experiences as a working mum to create a simple, smart styling tool.

To her surprise, Sharon discovered that no significant innovations had been made to styling technology since the flat iron was first patented in 1909.

Clearly, today’s beauty and health savvy consumers deserved more. With her father, and her business partner, Kobi Guy (a senior engineer and hi-tech guru), Sharon set out to create the world’s first heat dissipating straightener brush. After several years of science, science, science, and engineering, engineering, engineering, DAFNI® was born.

Emphasizing ease, safety, and saving time, DAFNI’s intuitive styling-while-brushing completely changed the hair game.

SEE OUR RANGE

WHO IS DAFNI?

If DAFNI® were a person, she’d be you, on your best day. You know those days when you’re feeling great: optimistic, motivated, confident, passionate, and happy. Those days when you feel so connected with your true self, and with the world around you. That’s what DAFNI® is all about. We’re for being your best self, and expressing your best self. Because that’s how you can give your best to the world.

DAFNI® - THE NAME

Named after Sharon’s beloved sister, blew up the internet as soon as it launched in 2015, generating over 120 million views in just a few weeks. Easy to use, hair protecting, and 10x faster than conventional straighteners, DAFNI® is truly a tool of art. Six years later, DAFNI® has added several sisters to her range, engineered with the same attention to detail and respect for hair integrity. With over 1 million brushes sold across Europe, the United States, and Asia, DAFNI® continues to declare war on bad hair days – one innovative product at a time.

OUR TECHNOLOGY

Our philosophy is simple: create products that are simple to use, honor hair integrity, and let you express your most fabulous self. To bring this philosophy to life, we’ve developed not-so-simple, downright industry-leading technology to power every DAFNI®.

EXTRA CONTROL

DAFNI Power™ has extra layers of peripheral bristles for extra control

IMPROVED MATRIX

7x the surface of a hair straightener in a denser 3D matrix that give shinier, sleeker and smoother results

ERGONOMIC HANDLE

Designed for effective grip

A SENSOR-BASED MECHANISM

Shuts off the device after 10 minutes without use or after 60 minutes, so that both stylists and consumers get the time they need to style while staying safe

SWIVEL CORD

Enables styling in every position and angle